- Organization to be more proactive than reactive in shaping its own future.
- Allow organization to initiate and influence, thus to exert (bring) control over its own destiny.
- Formulate better strategies through more systematic, logical and rational approach to strategic choice.
- Communication is a key to successful strategic management. By dialogue and participation, managers and employees become committed to supporting the organization.
- Aim; to achieve the understanding and commitment from all managers and employees.
- Empowerment (strengthening employees's sense of effectiveness by encouraging to to participate in decision making and to exercise initiative and imagination and rewarding them for doing so).
- The process is learning, helping, educating and supporting activity.
Thursday, 8 December 2011
Benefit of Strategic Management
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