- Goodyear chose a strategy of mass volume, and adopting low cost market leadership.
- Michelin chose a product development strategy and invested in new technology and research and development to develop the radial tyre. This eventually redefined customer needs and made the cross-ply tyre obsolete.
- Armstrong Rubber adopted a third strategy: exploring specialist application by focusing on special tyres for agricultural, aviation and civil engineering market segments.
Saturday 16 February 2013
3 strategies
three competitors with three different marketing strategies in the tyre market:
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