The selection of the appropriate strategies will largely depend on the communications objectives in the first place. Frequently, it is about structuring the communications mix to suit the objectives and also to ensure that it can produce the desired outcomes.
Developing effective communications/promotions follows a 5-step process:
Some texts suggest a sixth step – that is, collecting feedback. Feedback includes carrying out market research to find out how effective the message was.
Developing effective communications/promotions follows a 5-step process:
Some texts suggest a sixth step – that is, collecting feedback. Feedback includes carrying out market research to find out how effective the message was.
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