Planning; Strategies for staying ahead

Harland Cleveland has defined strategic planning as the act of innovating around a general sense of direction. The words general sense of direction are a key component of this definitation, because no one has yet devised a way to plan in details vary far into the future. The future, perhaps fortunately, will always remain a mystery.

1. Set a direction.
2. Know your customer.
3. Stay flexible.
4. Use the home-court advantage.