Thursday 26 July 2012

Generating Ideas


In general, entrepreneurs identify more ideas than opportunities because many ideas are typically generated to find the best way to capitalise on an opportunity. Several techniques can be used to stimulate and facilitate the generation of new ideas for products, services and businesses. Figure 4.1 list the techniques.


 

Figure 4.1: Techniques used to stimulate and facilitate the generation of new ideas for products, services and businesses

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