Saturday, 16 February 2013

3 strategies

three competitors with three different marketing strategies in the tyre market:
  1. Goodyear chose a strategy of mass volume, and adopting low cost market leadership.
  2. Michelin chose a product development strategy and invested in new technology and research and development to develop the radial tyre. This eventually redefined customer needs and made the cross-ply tyre obsolete.
  3. Armstrong Rubber adopted a third strategy: exploring specialist application by focusing on special tyres for agricultural, aviation and civil engineering market segments.

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