But Hana, newly appointed as Refinery Manager, noticed something troubling.
Yes, the production numbers were good. Yes, the yield met target.
Yet the energy of her people was low — workers came in, did their jobs, and left with tired faces.
She knew: “We’re working hard on the what and the how… but we’ve forgotten the why.”
🔑 Starting with What and How
For years, the refinery operated like this:
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What: “We produce refined palm oil.”
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How: “We process crude oil through bleaching, deodorizing, and fractionation using global standards.”
Efficient? Yes. Inspiring? No.
Her people weren’t connected to the deeper purpose.
🌟 Finding the Why
One morning, Hana gathered her engineers and operators in the canteen.
She didn’t bring charts, KPIs, or cost reports. Instead, she spoke softly:
"Do you know why we exist? It’s not just to make CPO brighter or cleaner. It’s because every drop of oil we refine becomes food on someone’s table. Every liter of olein we ship becomes energy for families. Every safe shift means a father, a mother, a son, goes home alive."
She paused. Eyes lifted from their plates.
"We are not just workers in a refinery. We are guardians of livelihoods. We are protectors of families. That is our why."
🔥 The Shift
Slowly, things began to change.
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When a fitter tightened a flange, he wasn’t just avoiding leaks — he was protecting a family’s dinner oil from contamination.
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When a boiler attendant checked water levels, he wasn’t just following SOP — he was keeping fathers and mothers safe.
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When a young engineer improved steam efficiency, she saw it as more than saving cost — it was saving resources for the next generation.
The why turned routine into responsibility, and tasks into meaning.
🌴 The Ripple Effect
One day, a young supervisor told Hana:
"Madam, before, I thought my job was just to report daily yield. Now I tell my team, every number we report represents trust from thousands of families. It feels different now."
That was when Hana knew her refinery had found its heart.
💡 The Leadership Lesson
Hana’s transformation reflected Simon Sinek’s Golden Circle:
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Why – Purpose: “We exist to feed families and protect lives.”
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How – Process: “We work safely, ethically, and efficiently.”
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What – Result: “We produce quality palm oil products.”
Her mill no longer worked only for profit — it worked for purpose.
And with that purpose, loyalty, safety, and productivity all grew.
✨ Hana realized:
“Machines run on oil. People run on purpose. A leader’s job is to remind them of their why.”
#why #blogger #blog #kembarainsan
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