1️⃣ Start with the Why
- Before you tell the story, be clear on why you’re telling it.
- Are you trying to inspire courage, explain a value, or reinforce safety?
- A story without purpose is just entertainment — a story with purpose is leadership.
๐ก Tip: Use Simon Sinek’s Golden Circle → make sure the why is clear at the end.
2️⃣ Make it Personal and Human
- Share stories from your own journey, failures, or lessons learned.
- Vulnerability builds trust — people follow leaders who are real, not perfect.
๐ก Example: Hana shares how she once failed an audit but turned it into a lesson on discipline.
3️⃣ Keep it Simple, But Vivid
- Avoid jargon or corporate buzzwords.
- Use sensory detail — let people see the problem, hear the struggle, feel the success.
๐ก Instead of saying: “We improved yield.”
๐ก Say: “Every extra ton of FFB we saved meant another scholarship for workers’ children.”
4️⃣ Use the 6 Leadership Story Types (Simmons)
Annette Simmons (The Story Factor) suggests leaders should master:
- Who I Am → build credibility with your background.
- Why I Am Here → show motives, not hidden agendas.
- The Vision → paint the future in a way people can imagine.
- Teaching → turn mistakes into lessons.
- Values-in-Action → real examples of company values lived out.
- I Know What You’re Thinking → disarm doubts with empathy.
5️⃣ Balance Struggle and Hope
- A good story shows challenge (conflict) and resolution (hope).
- People connect when they see struggle, but they’re inspired when they see a way forward.
๐ก Example: Hana tells workers about a dangerous near-miss that could have ended badly — and how vigilance prevented disaster.
6️⃣ Invite Them into the Story
- Make listeners feel like they are part of the narrative.
- Use phrases like: “Each of you has the power…”, “This is our shared story.”
- When people see themselves in the story, they act.
7️⃣ Repeat and Cascade
- A great story isn’t told once. It’s retold until it becomes part of company culture.
- Encourage managers and supervisors to re-share stories in their own voice.
8️⃣ End with a Call to Action
- Don’t leave the story hanging.
- End with a clear moral or action you want them to take.
๐ก “Machines run on oil, but this mill runs on your courage. Speak up, and you save lives.”
๐ Leadership Takeaway
๐ Facts instruct.
๐ Rules enforce.
๐ But stories inspire — they light the fire inside people to act with conviction, not just compliance.
#blog #blogger #kembarainsan #story
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