characteristics of the business or team that give it an advantage over others in the industry.
* Weaknesses:
are characteristics that place the firm at a disadvantage relative to others.
* Opportunities:
external chances to make greater sales or profits in the environment.
* Threats:
external elements in the environment that could cause trouble for the business.
| Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|
| Reputation in marketplace | Shortage of consultants at operating level rather than partner level | Well established position with a well defined market niche | Large consultancies operating at a minor level |
| Expertise at partner level in HRM consultancy | Unable to deal with multi-disciplinary assignments because of size or lack of ability | Identified market for consultancy in areas other than HRM | Other small consultancies looking to invade the marketplace |
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