Kembara Insan / Engineer's Blog
Seorang jurutera yang menulis isi hatinya. Sebuah jurnal kehidupan.
Monday, 15 August 2011
Risk in Buying and Consuming a Product
Functional risk
Physical risk
Financial risk
Social risk
Psychological risk
Time risk
5 stage model>Purchase decision>Intervening factors>Unanticipated factors
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