Saturday 6 August 2011

Trend and Megatrends

A trend

is a direction or sequence of events that has some momentum and durability. Trends are more predictable and durable than fads. A trend reveals the shape of the future and provides many opportunities.

Megatrends

have been described as "large social, economic, political and technological changes [that] are slow to form, and once in place, they influence us for some time between seven and ten years, or longer."

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