Factors Influence Consumer's Buying Behaviour

1. Cultural
1.1 Lower,upper,working, middle, lower upper, upper uppers.
1.2 Social classes ; dressing, positions, occupation, education, wealth etc.
1.3 Preferences

2. Social
2.1 Reference groups
2.2 Family
2.3 Roles and statuses

3. Personnel
3.1 Age and stage
3.2 Occupation and economic circumstances
3.3 Personality and self concept
3.4 Lifestyles and values