Kembara Insan / Engineer's Blog
Seorang jurutera yang menulis isi hatinya. Sebuah jurnal kehidupan.
Sunday, 21 August 2011
Brand Elements
Creating Brand Equity>Choosing Brands Elements
6 criteria in choosing brand elements :
Memorable
Meaningful
Likeabilility
Transferable
Adaptable
Protectible
No comments:
Post a Comment
Newer Post
Older Post
Home
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment