Analysing the Macroenvironment>Needs and Trends
FAD means
Unpredictable, short-lived and without social, economic and political significance.
TREND is
a direction or sequence of events that had some momentum and durability. Trends are more predictable and durable than fads. A trend reveals the shape of the future and provides many opportunities.
MEGATRENDS described as
large social, economics, political and technology changes (that) are slow to form and once in place, they influence us for some time between seven and ten years or longer.
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