Thursday, 9 June 2011

The Value Delivery Process

The value delivery process begins before there is a product and continues while it is being developed and after it becomes available. The Japanese have further refined this view with the following concepts:
  • Zero customer feedback time. Customer feedback should be collected continuously after purchase to learn how to improve the product and its marketing.
  • Zero product improvement time. The company should evaluate all improvement ideas and introduce the most valued and feasible improvements as soon as possible.
  • Zero purchasing time. The company should receive the required parts and supplies continuously through just-in - time arrangements with suppliers. By lowering its inventories, the company can reduce its costs.
  • Zero setup time. The company should be able to manufacture any of its products as soon as they are ordered, without facing high setup time or costs.
  • Zero defects. The products should be of high quality and free of flaws.

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