Kembara Insan / Engineer's Blog
Seorang jurutera yang menulis isi hatinya. Sebuah jurnal kehidupan.
Thursday, 9 June 2011
MARKETING AND CUSTOMER VALUE
Marketing and customer value are explained according to issues:
the value
delivery process
,
the
value chain
,
core
competencies
,
a
holistic marketing orientation
and
customer value
, and
the central role of
strategic planning
.
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